At Trustana, we are passionate about helping retailers, distributors, and brand owners monetize their product data.

We enable businesses to aggregate, enrich and syndicate their product information to drive superior buying experiences for customers and increase team productivity.

Our Ways of Working

We are unapologetically customer-focused

We are driven by creating value and delight for our customers every day, and we aim for impact - making a positive difference to society and global economies.

We have the courage to be misunderstood

We work on the edge of possibility and have the tenacity to be misunderstood. In searching for the best ideas, we challenge the status quo, take ownership and speak up. When challenged, we recognize the value is in the idea, not our ego

We invest in cultures and teams to enable high performance

Performance is unlocked through valuing diversity, creating inclusion, respectful disagreement, and taking committed action.

We work together to unlock data

We create opportunities for growth through data, providing a new wave of innovation based on access to information that is more holistic to an individual and/or entity. We are maniacal on quality and safety to protect customer data.

We embrace experimentation and build fast

We build and test our cold ideas fast, to solve real problems and create customer delight. Many of our experiments will fail, but if we’re not failing, then we are not trying hard enough or aiming high enough.

Our Mission and Purpose

We believe that global commerce is transforming – consumers expect complete and accurate product information, available in a variety of purchasing channels, coming from trusted sources, and in an integrated experience. Retailers, distributors, and brand owners need to be well-equipped with tooling to keep up with the rapid changes.

Started in 2020, Trustana’s mission is to help retailers, distributors, and brand owners monetize their product data. We enable businesses to aggregate, enrich and syndicate their product information to drive superior buying experiences for customers and increase team productivity.

Trustana handles the end-to-end product data journey - from unifying first party data, to filling in gaps in objective data, generating marketing content, and even to expanding sales channels & geographies with localization capabilities.
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Seeded by Temasek, a global investment company headquartered in Singapore, Trustana is based in Singapore, with presence in Shanghai and multiple locations across Asia Pacific.