Introduction to AI in Digital Asset Management

Humans have always been visual creatures; almost all our online experiences are based on what we see. Whether it's the videos we watch, the ads that flash up on our screen, or reviewing products we might want to buy, visuals critically relate to digital success, including eCommerce success.

This is where Digital Asset Management (DAM) comes in. It encompasses managing almost every visual aspect of an eCommerce store, including the systematic organization, storage, retrieval, and distribution of digital assets such as images, videos, documents, and multimedia content. 

In 2023, the DAM market was valued at $3.96 Billion and is estimated to reach $16.18 Billion by 2032. There’s a reason why the DAM market is so large.

Good visuals and digital assets are more than just a nice addition to products—successful digital asset management can make the difference between website visitors and buying customers.

It is estimated that a well-designed digital display can increase sales by up to 540% compared to unorganized and cluttered displays. Your visual content undoubtedly heavily influences purchasing decisions, and DAM is your key to leveraging visual assets in your favor.

Despite just how important DAM is to the success of eCommerce stores, only 28% of marketers believed their organization had the suitable systems and technology to manage digital assets properly.

How Can AI Help Boost Efficiency in Digital Asset Management?

Around 94% of marketing teams struggle to effectively manage their digital assets and content creation process, which is precisely why the emergence of AI tools has revolutionized digital asset management.

Comprehensive digital asset management takes a lot of time, unless you use effective AI tools to save time and boost efficiency. Versatile and comprehensive AI tools can help you in your digital asset management in several different ways:

• Automate Metadata Generation and Asset Tagging: AI algorithms can analyze content to generate descriptive metadata and tags automatically
• Enhance Searchability and Organization: AI can improve search capabilities through vast data processing and analysis, making it easier for users to locate assets quickly.
• Automate Image Editing and Resizing: Rather than having to edit and resize images for different web pages manually, AI algorithms can automate the process and automatically remove backgrounds and resize images to ensure consistency
• Provide Insight-Driven Decision Making: With exceptional data processing power, AI-driven analytics can provide valuable insights into the performance of all your digital assets, helping you see which assets perform best for conversions. 

With the right AI-driven tools like Trustana’s digital solutions, you can get on top of your digital asset management and massively increase your revenue and conversion rates.

Book a demo today to see how Trustana can help your eCommerce business grow.

Benefits of AI in Managing Digital Assets

Alongside product information management, product asset management critically helps you overhaul your eCommerce DAM.

How AI Makes Metadata Management Easy

Metadata such as descriptions and tags are vital for eCommerce stores in two ways: first, they help your internal systems correctly organize and categorize all your products. Second, they help massively boost your website’s SEO and authority, as search engines like Google can more easily understand the products in your store.

Of course, you likely have many products and even multiple digital storefronts. In that case, each with its product catalogs, manually creating these tags and meta descriptions can be extremely time-consuming, especially when you realize you may have to update things constantly.

This is where AI tools can help you out, by eliminating manual effort and ensuring consistency and accuracy in asset categorization. By utilizing an AI tool or service provider such as Trustana, you can let AI generate the tags and descriptions for your products.

Trustana works by analyzing your product images to generate accurate tags and descriptions and then matching them to similar products within your website to ensure consistency across your eCommerce store.

AI's Impact on Improving Searchability

Making your eCommerce store easily searchable and well-organized is critical to ensuring long-term success, both for increased usability and SEO purposes.

Using AI-powered search capabilities, enables users to efficiently and quickly locate the products they want from your store based on various parameters, including keywords, tags, and visual characteristics. 

For example, an AI-driven search engine could utilize natural language processing (NLP) and image recognition to understand user queries better and deliver increasingly relevant results, increasing conversions and customer satisfaction.

Making Image Editing Easy With AI

Besides web designs and product descriptions, the user is really looking for a picture of your product. Images, however, can be annoying to organize. You often need different sizes, different crops, and various angles depending on where the image is being displayed—often with significant differences between mobile and laptop.

Luckily, AI-driven image editing tools can automate the labor-intensive tasks of removing backgrounds, resizing images, and enhancement, all of which save time and resources alongside increasing consistency.

Advanced Image Manipulation

AI tools provide advanced image manipulation allowing businesses to automatically generate tags for images, making them easier to organize and retrieve. For companies with large product catalogs, advanced image manipulation ensures consistent images at scale. 

Trustana AI Suite automates and simplifies the editing process, allowing brands to easily create consistent, high-quality images that align with their branding. This consistency helps businesses maintain a professional appearance across all customer touchpoints, enhancing their reputation and potentially increasing sales.

Enhance Your Decision Making with AI-powered Analytics and Insights

One of the most significant implementations of AI technology is data processing and analysis. Humans constantly create data while online—it's estimated that the average person creates roughly 6,120 MB of data every hour online.

Unorganized and unanalyzed, this data may seem essentially useless, with a few important data points hidden in the haystack, such as what ads a user clicked on.

With the power of AI, however, you can unlock the full capability of all the data your eCommerce site naturally collects. AI-driven analytics provide valuable insights into content performance, customer preferences, and market trends, allowing you to get fast and empowering insights into how your customers act.

By leveraging AI systems to make the most of your site's data, you can more easily see what parts of your digital assets influence conversions, along with how and why. 

This lets you make more informed decisions about where to invest your time and money, helping you drive growth more efficiently.

Challenges and Considerations

Integrating new technology isn’t always smooth sailing. Many challenges arise when integrating AI into digital asset management, with typical issues including software compatibility, data migration challenges, and, in many cases, helping employees use the tools effectively.

With a trusted AI solutions partner such as Trustana, you can receive effective integration of different software systems and properly managed data migration to help integrate AI tools more effectively. 

Not only this, Trustana’s intuitive user interface makes using our AI tools easy for everyone, allowing you to get the most out of our AI tools from across everyone on your eCommerce team.

One of the final challenges, and one of AI's great successes when done well, is scalability. When integrated correctly, AI tools can be a huge catalyst to greater scalability, but scaling the AI tools to match greater data volumes is itself a challenge.

Choosing platforms like Trustana's that are designed to create and accommodate massive scalability is the best way to future-proof your digital asset management strategies and allow your eCommerce store to thrive.

Case Studies and Success Stories

Implemented correctly, AI can shave months of time off digital asset management tasks, as our client Primea recently discovered.

Emerging as a new-to-market retailer, Primea understood that timing was vital, but needed help to turn basic supplier information and images into store-ready product listings as quickly as they wanted.

Then, they discovered Trustana.

With the help of Trustana’s AI-powered solutions, Primea was able to get sale-ready product listings for its Shopify pages within just two weeks. Immediately ingesting Primea’s backlog of SKUs, we quickly transformed the suppliers' scarce data, filling in gaps and preparing the data to fit Shopify’s system, including handling variants.

What was estimated to take 200 human-days of manual work took just two weeks with Trustana’s AI-driven solutions, helping Primea focus on breaking into their new market.

Conclusion and Future Trends

AI is the greatest new tool for helping eCommerce businesses manage their digital assets. It automates vast quantities of data analysis and generation.

And it’s only just the beginning.

Future trends for AI in eCommerce will likely include leaps forward in computer vision for more accurate image analysis and the arrival of augmented reality (AR) and virtual reality (VR) to create more immersive shopping experiences. All of this is not to mention continued improvements with current AI systems in creating more personalized and more efficiently automated digital asset management systems.

If you’re ready to see how Trustana’s AI-driven solutions can help your eCommerce business grow, book your demo today.