We’re thrilled to announce exciting upgrades to our AI Attributes—the building blocks of Trustana’s product data platform.

What Are AI Attributes?

For those new to Trustana, what makes AI Attributes stand out is their flexibility—you can adapt them across industries and use cases, whether it’s generating SEO-friendly tags for fashion, crafting localized product descriptions for food and beverages, or setting precise specifications for electronics. They’re like building blocks you can reuse anywhere, designed to fit your unique needs seamlessly.

What’s New?

We’ve made AI Attributes smarter, more flexible, and easier to control. Here’s what you can now do:

• Pick and prioritize the data sources that matter most to you—flagging the ones you trust while avoiding irrelevant inputs.
• Choose how your content is displayed, from rich text and tables to size charts and other formats. 
• Define details that truly matter, like Size, Color, or Usage, so your attributes align with what your customers care about.
• Adjust the tone, style, and structure of your content to keep everything on-brand.
• Set specific rules for each attribute, making sure your product data meets your unique needs every time.

How You Can Use It

Say you’re launching eco-friendly products. With Trustana's AI Attributes, you can:

• Prioritize trusted sustainability certifications as your main data source.
• Write product descriptions in a warm, approachable tone.
• Add unique attributes like "Materials" or "Eco Rating" to highlight what makes your products special.
• Enforce rules to ensure all images meet your quality standards.
• Generate a customer-centered FAQ to show how your content differentiates and builds trust with your audience.
• Create product comparisons to highlight key advantages of your products over competitors.

Why Does This Matter?These upgrades put you firmly in control. You decide how data is sourced, formatted, and enriched, giving you the flexibility to build a content strategy that works for your business. Whether you’re managing a massive catalog or tuning details for a niche product, AI Attributes ensure your data works for you—not the other way around.

👉 Request a demo today and let’s get started.