Whitepaper

How to Consume Vitamin C

A reference guide to health food in Asia for 2023
hand holding a book for the white paper trustana guide

With the growing awareness of health and wellness, the market for health foods in Asia is experiencing rapid development. Health foods, known for their nutritional richness, strong functionality, and natural ingredients, are becoming increasingly popular among consumers. In this thriving food industry, it is crucial to understand the health food trends in Asia.

This publication aims to explore the latest trends and developments in the Asian health food market. We have distilled key analysis of consumer behaviors and preferences, as well as reviewed the relevant regulatory and policy environments. Through this publication, we hope to
provide valuable insights and recommendations for retailers, food manufacturers, nutritionists, and consumers.